New Cheshire and Merseyside campaign inspires residents to take charge with the NHS Drink Free Days app

Champs Public Health Collaborative has launched a brand new campaign across Cheshire and Merseyside encouraging residents to cut down on alcohol consumption by using the free NHS Drink Free Days app.

Part of the NHS Better Health initiative, the app supports people who want to reduce how much alcohol they drink by helping them introduce a few alcohol-free days into their week. Users can choose their drink-free days, track their progress and stay motivated with tips, reminders and milestone celebrations.

The campaign highlights how small changes can make a big difference. Choosing just a few drink-free days each week can help people feel healthier, sleep better and save money.

To support the campaign, a range of promotional materials have been developed, including posters, digital advertising, social media content and display materials to help raise awareness of the app and encourage downloads. Campaign messages encourage people to start their Drink Free Days and experience the benefits of taking regular days off alcohol.

Residents across Cheshire and Merseyside are encouraged to download the free NHS Drink Free Days app and start building drink-free days into their week.

Click here to download the toolkit.

Please feel free to download and share these resources across your organisation and networks to help promote the NHS Drink Free Days campaign

If you would like further information regarding this campaign or the Champs Public Health Collaborative Reduction of Harm From Alcohol programme, please email champscommunications@wirral.gov.uk.